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Retail consultancy for destinations across Asia

Husband Retail advises developers, landlords and investors on the planning, leasing and repositioning of retail destinations. Based in Hong Kong, we connect market research with tenant mix and commercial decisions across Asia and the Middle East.

The Landmark, Hong Kong
  • 25+ years in retail
  • 150+ retail projects
  • 500+ tenancies negotiated and concluded
  • 2 managing partners
The firm

A single focus on retail real estate

Husband Retail helps developers and retail destination owners create commercially coherent, customer-relevant retail environments. We connect market understanding, brand requirements and consumer preferences with destination positioning, the development of new retail concepts, tenant mix, leasing and retail planning.

Working alongside clients, architects, planners and specialist consultants, we help align the physical environment with its commercial purpose: attracting suitable retailers, including new-to-market brands, serving customer needs and supporting long-term relevance and trading potential.

About Husband Retail
Services

Advice for each stage of your retail project

The starting point may be a new site, an emerging design or a destination ready for change. Our scope follows the decisions your team needs to make.

01

Development Consultancy & Retail Planning

Development Consultancy & Retail Planning
Why The scale, offer and layout need a clear basis in market demand.
How Market research, positioning and retail planning, with design reviews alongside the architect.
What A retail programme covering tenant mix, anchor strategy and broad zoning.
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02

Destination Strategy & Repositioning

Destination Strategy & Repositioning
Why Customer expectations and competition change the role a destination can play.
How Research into the market and existing offer, followed by a positioning strategy.
What Recommendations for the retail and dining mix, layout and marketing programme.
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03

Leasing Strategy & Execution

Leasing Strategy & Execution
Why The brands in a destination need to fit its customers and positioning.
How Leasing strategy, tenant introductions and negotiations, including appointments as exclusive leasing partner.
What A target tenant mix, leasing materials and support through to signed agreements.
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04

Research & Market Intelligence

Research & Market Intelligence
Why Decisions about retail space need evidence of customer and retailer demand.
How Market analysis, consumer research, brand interviews and competitor studies.
What Findings that inform the scale, offer and positioning of the destination.
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05

Marketing & Placemaking

Marketing & Placemaking
Why A destination’s identity, environment and customer programme shape how people experience the offer.
How Brand identity, naming, customer communications, events and tenant partnerships connected to the retail plan.
What A marketing and placemaking programme aligned with the destination’s positioning and tenant mix.
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People and perspective

Experience in Asian retail

Our team brings experience in retail planning, marketing and leasing to the decisions facing each project. Meet the people behind the work and explore their backgrounds.

Meet our people
The Cult of the Luxury Brand — book cover

The Cult of the Luxury Brand

Co-authored by Paul Husband and Radha Chadha, The Cult of the Luxury Brand examines the growth of luxury consumption in Asia and the motivations behind it.

Explore the book

Let's create the next iconic destination.

We are always delighted to hear from you. If you have a project in mind or would simply like to know more about how we work, please get in touch — we'll reply personally.

Telephone
Office
3/F, 8 Queen’s Road East
Wanchai, Hong Kong

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