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All projects Macau · 2015

Galaxy Macau, Phase 2

Retail planning, positioning and exclusive leasing for Galaxy Entertainment’s Phase 2 retail mall in Macau.

Husband Retail worked with Galaxy Entertainment from planning through to the opening of Galaxy Macau Phase 2 in 2015. Our appointment connected competition analysis and customer profiling with positioning, tenant mix, layout and interior concept advice, followed by tenant introductions and lease negotiations.

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  • Consultancy
  • Leasing
55,000 sq m Approximate Phase 2 retail GFA Reported fully leased by the 2015 opening.
100% Luxury zone leased Reported at opening.

Planning a luxury retail destination

Galaxy Entertainment’s goal was to fully lease the 55,000 sq m Phase 2 retail mall by its 2015 opening. The brief connected the intended positioning with the choice of brands, the arrangement of retail space and the leasing programme needed to secure tenants.

For a retail destination, these decisions need to work together. Customer profiles and competing destinations inform the offer; the layout gives that offer a physical setting. Our appointment brought this planning work into the same remit as tenant introductions and negotiations.

www.galaxymacau.com

A further appointment for Phase 4

Galaxy Entertainment later re-engaged Husband Retail to advise on the 40,000 sq m Phase 4 retail mall. This appointment covered market and competition analysis, benchmarks, consumer research, positioning, concepts and broad zoning. The brief was to give the next phase a retail proposition that would integrate with the earlier phases.

What our work covered

01 Market and customer insight We examined the competition and profiled customers to inform the retail proposition. This work provided a basis for positioning and tenant-mix decisions, connecting the proposed offer with the people it was intended to attract.
02 Positioning and tenant mix Our scope included positioning and tenant mix for the Phase 2 mall. We considered the luxury offer and brand line-up as part of the retail plan, establishing a direction for the leasing strategy and tenant introductions.
03 Layout and interior concept We worked with Galaxy Entertainment and architect Benoy on the layout and interior concept. Our contribution brought the retail proposition into the design discussion, connecting the intended tenant mix with the space being planned.
04 Exclusive leasing execution Husband Retail acted as exclusive leasing agent for Phase 2. We introduced tenants and managed lease negotiations, carrying the leasing strategy through to execution as the project moved from planning towards its 2015 opening.

Reported leasing outcomes

Project reporting records Phase 2 as fully leased by its 2015 opening, with the luxury zone 100% leased. The credentials name Louis Vuitton, Dior, Prada, Gucci and Dolce & Gabbana among the project’s brands, and describe it as Macau’s largest luxury-positioned mall at opening.

Galaxy Macau, Macau
Galaxy Macau, Macau
Galaxy Macau, Macau
Galaxy Macau, Macau

Related services

Development Consultancy Retail planning and positioning to inform a development’s offer, layout and tenant mix. Leasing Strategy & Execution Leasing strategy, tenant introductions and negotiation through to signed agreements.

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Planning a retail development? Tell us about the project, its location and the decisions ahead. We can discuss how retail planning, positioning and leasing could support your plans.

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