Retail mix and leasing strategy for Value Retail’s first two premium outlet villages in China.
Husband Retail worked with Value Retail to bring its outlet model to Suzhou and Shanghai. As leading leasing partner, we connected the retail mix with brand introductions, lease negotiations and support for store openings, later phases, renewals and conversions.
Value Retail’s goal was to introduce its outlet model to China and open both villages with stores leased. The brief connected the premium retail offer with the work of engaging brands, negotiating agreements and supporting retailers towards opening.
Retailers needed to assess the location and proposition before committing. Our role carried these discussions from presentations and site visits through to signed leases and store-opening support.
Direct access to regional and Chinese brand heads formed part of the leasing appointment. These conversations brought the villages’ premium outlet proposition to decision-makers responsible for brand participation. The work connected Value Retail with retailers and helped it operate its outlet model in the Chinese market.
Project reporting records stores open at Suzhou Village’s grand opening in October 2014 and Shanghai Village’s in May 2016. Shanghai Village is next to Shanghai Disney Resort. The appointment extended beyond launch to later leasing phases, renewals and conversions.
Planning an outlet village or reviewing its tenant mix? Tell us about the destination, its location and the leasing decisions ahead. We can discuss how retail mix and leasing support fit your plans.