Knowledge of Design Week 2019
Paul was a speaker at Knowledge of Design Week in Hong Kong, where he was listed in the Future Retail & Lifestyle forum.
Paul Husband
Founder, Husband Retail
Paul Husband is a retail real estate consultant and co-author of The Cult of the Luxury Brand. His career in Asia spans retail centre marketing, planning and leasing, with a particular interest in luxury retail and consumer behaviour.
Experience in Asian retail real estate
Paul joined Swire Properties in 1988 as head of marketing for Pacific Place in Hong Kong. He founded Husband Retail in 1998, establishing a consultancy serving retail property owners and developers.
His background connects the commercial requirements of retail destinations with the brands and customers they serve. Planning and leasing sit alongside his published work on the growth of luxury consumption across Asia.
The Cult of the Luxury Brand
Co-authored with Radha Chadha. Published by Nicholas Brealey International in 2006.
The Cult of the Luxury Brand examines the social and cultural changes behind Asia’s appetite for luxury. Drawing on more than 150 industry interviews, consumer research and visits to luxury stores across Asian cities, the book explores how brands became markers of identity and social position.
For readers interested in luxury retail, it offers a historical account of the motivations behind demand and the ways brands have built a following across different Asian markets.
Selected interviews and speaking
View the speaker profile
In conversation with Mike Walsh
In a 2016 interview with Mike Walsh, Paul discussed luxury consumption, experiential retail and the prospects for emerging markets. The conversation considered how global brands connect with Asian consumers and how retail experiences were changing.
Contact Husband Retail
To discuss a retail property project, request a comment or enquire about a speaking engagement, contact the Husband Retail team with a short outline of your enquiry.