Retail planning, design consultancy and leasing strategy for Seoul International Finance Centre’s shopping destination.
Husband Retail advised on the retail concept for Seoul IFC Mall. Our remit connected market research with layout and circulation, a retail mix and retailer configuration plan, and leasing marketing tools. The appointment extended from design through pre-opening leasing.
The client’s ambition was to create South Korea’s first international-standard premier shopping destination. The brief connected research and retail concepts with the mall’s physical plan and its approach to leasing.
The retail mix and layout need to develop together. The choice of retailers informs the space they require, and circulation affects how customers move through the destination. Our consultancy addressed these relationships.
The retail mix and retailer configuration plan connected the offer with the arrangement of retail space. Design reviews considered the units alongside the layout and circulation. These elements gave the team a basis for assessing how retailers could fit within the scheme and how the space could be presented for leasing.
The documented scope brought market research, retail concepts and design reviews together with a retail mix, retailer configuration plan and leasing marketing tools. These outputs connected the proposed shopping destination with the practical work of preparing its retail space for leasing.
Planning a new retail destination? Tell us about the development, its location and the decisions ahead. We can discuss how retail planning, design reviews and leasing could support your project.